La Morena

Empowering Women Farmers – Guatemala

In Guatemala, coffee has long been a male-dominate industry and gender equality remains a challenge. It is still unfortunately very difficult for women in Guatemala to compete and thrive in the coffee world. La Morena is a coffee that showcases the work of women farmers across Guatemala.

Between 20% and 30% of coffee farms are female-operated and up to 70% of labour in coffee production is provided by women, de-pending on the region. However, women have systematically lower access to resources, such as land, credit and information, than men. This often results in a measurable gender gap in economic out-comes, including yields, productivity and farm income.

La Morena is a coffee from Huehuetenango, one of the better-known region of Guatemala. One of Guatemala‘s three non-vol-canic regions, Huehuetenango is also the highest and driest one, making it one of the best to grow coffee. The region depends hea-vily on the coffee industry and expor


1,400 - 1,600 M.A.S.L.


Bourbon, Catuai, Caturraa

Crop period:
January - April

fully-washed, sun-dried

Produced exclusively by female farmers, La Morena is also a Vol-cafe Way coffee. Since they joined the program, the farmers have increased the quality of their coffee, increased their yields, and, as a consequence, started earning more. In teaching them best prac-tices, their farms are turning out excellent coffee and becoming viable businesses.

Our sister company in Guatemala works with Wakami, a local foundation dedicated to the empowerment of women through the creation of small business models that contribute to the sale of guatemalan handcraft products. By providing women artisans with skill training and income opportunities, they are able to help transform cycles of poverty into cycles of prosperity.

I have been looking for a way to help promoting Gender Equality in coffee-producing countries for some time. When my colleagues in Guatemala mentioned La Morena and its philosophy, I was convinced. So was Tobias when he cupped the coffee!

Marie Renou-Ullrich, Marketing Manager

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